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Registered Dietitian, Mike has over 24 years of experience in food service and retail sales. From small start-ups like Caulipower to larger companies such as Palermos Pizza, Mike has been involved in sales and marketing most of his professional life. Working for Performance Food Group (PFG) on the distribution side has taught Mike about how CPG brands move from manufacturer to end customer. With over 28K LinkedIn followers, Mike has built up a strong network of like-minded professionals that are focused on food service sales and how to navigate the waters. His trademark, FS Octopus depicts the true meaning of all the different tentacles or channels that make up the food service landscape.
Lauren graduated from LaSalle University with a degree in Nutrition & Dietetics in 2008. Growing up in Philadelphia, her family owned and ran their own business, so the industry side of Food Service is where she knew she was meant to be. She spent the early years of her career working for Campbell’s Soup on the Global Nutrition team and at Aramark procuring school menus for the Education division. When she got bit by the sales bug, she never looked back. Her passion for bringing healthier options to market excelled her through Away From Home Channel sales roles at Coca-Cola, Fairlife, GT’s Kombucha et al. for 12+ years. A GPO, Travel, and Military specialist, Lauren’s touchpoints span several layers of the food service industry. Leading better-for-you brands to their on-shelf goals has become her calling card. In 2024, Lauren was presented with the opportunity to team up with Mike to provide first-in-class brand navigation to CPG companies entering the Food Service space so you will get twice the knowledge and expertise.
Dive into the alternative channels world
Foodservice/alternative channels encompasses a wide range of establishments and channels through which people can access and enjoy food outside their homes. These 8 tentacles or channels can be broadly categorized into several types
GPOs, DOT Foods, distributors
Convenience Stores/ Micro-Markets
Restaurants: QSR, Fine Dining, Fast Casual, Cafes, Coffee Shops, Food Trucks and Catering Services
Military
Prisons
Business/Industry
Develop a solid and successful food service plan
Sales and marketing
Colleges and Universities- both commercial and non-commercial products.
Hospitality
Hotels
Learn and understand All the 8 tentacles in foodservice
Brokers, trade shows, and category buyer contacts
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